Dominic

Nudgestock Review

John Cleese: How To Be Creative Albert Einstein once said about research: ‘If we knew what it was we were doing, it would not be called research, would it?’. John Cleese mentions this during his speech at Nudgestock 2021 and it sat with me for a while. It made so much sense to me and …

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Sustainability Marketing

Being an energy company in the current market is tough. Marketing can be even harder, with an ever-changing environment and more competition entering the market. Consumers are becoming more informed about companies and energy firms can be easily scrutinised. Content marketing for sustainable energy companies is a new market entirely, with renewable energy becoming more …

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Personal Branding

Personal branding can be a daunting task and it can be easy to get caught up in the process. Sometimes it can be hard to know where to begin, with the world constantly evolving and changing, even celebrities have to adopt different personal branding styles over the years. But you can get one step ahead, …

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Energy Supplier Marketing

British Gas British Gas run a blog which you can find here. They produce great content, filled with informative resources to showcase their expertise and knowledge of the industry. The content is broken down into 6 sub-categories, each containing an abundance of information. Stock images are used in the headers and most articles contain ‘related …

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How can Energy Brokers and TPIs Market Themselves?

Type Of Marketing  Benefits  Blogs  Blogs can provide a huge boost to search engine optimisation, giving businesses a great opportunity to add in keywords that customers are likely to search. Blogs are proven to generate more traffic, along with receiving a higher rating on search engines, increasing the likelihood of customers clicking on your website. You can also build a relationship …

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Comparison Site Marketing without Opera Singers

Price comparison websites are becoming more popular each year. Consumers are constantly trying to save money and comparison sites give you the best prices across the web. With more comparison sites being launched annually, how do they market themselves to beat the competition? What marketing methods are comparison sites using and which platforms are successful? …

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