Recruitment marketing is becoming a tool crucial to finding the right candidates for job openings at our company. Recruitment marketing strategies can be applied to all sectors, including healthcare. As could be observed in recent months there is a shortage of healthcare workers so using the services of a recruitment marketer can help solve this problem. There are many ways to target potential candidates. From this guide, you can find out how to best reach talented healthcare workers.
What is recruitment marketing in the healthcare sector
Recruitment marketing uses a wide range of tools to attract the best talent to your company. It not only allows you to get the attention of job seekers but also show people who have not been previously looking for a job that maybe they should consider working for you. Thanks to recruitment marketing, your company will see a higher number of job applications.
Recruitment marketing is all about creating awareness about who your healthcare organisation is and what you do. It will also help you stay connected with your followers and create content that will keep them interested in what you do.
Best strategies for healthcare organisations
- Social media advertising
Building your social media following is very important nowadays as that’s where you can find the highest number of potential candidates. Once you create content that you can share with your followers, it’s a good idea to invest in paid social media advertising. That will allow you to target even more people. In most paid campaigns you will only pay if someone clicks your ad so you know that they were actually interested.
- Building a strong brand
Before many people apply for a job they look up the company that posted the job ad. Hence, building your brand is very important. You need to make sure that the candidates understand what your company’s values are and that you look professional. Recruitment marketers will help you analyse how your company comes across and how to improve this image.
Recruitment marketers can also help you with taking pictures for your websites that will show the candidates how dynamic your workplace is, and will review your social media accounts to note areas that need improvement.
- Developing your career page
Having an attractive website that is easy to navigate and covers all the information that candidates might be looking for is very important. When people look for jobs, they often pay a lot of attention to career sites. When potential candidates open your career page they will form their opinion about your company so you have to show them why working for you is a great opportunity. The most important elements that you should include there are:
- A detailed description of the position
- Required qualifications
- Salary
- Employee benefits
- Information about the company
- Your company’s mission and values
- Overview of what makes working for you appealing
You shouldn’t include too many forms to fill in by the applicants at the early stage of the application process as many people get discouraged when they see them.
- Use SEO strategy
If you want your recruitment strategy to be effective, you need to be present in search engines. When someone is looking for a job, the first thing they are likely to do is to look the desired post up online. A few tips to make your job openings more visible in search engines are:
- create a separate page for each position
- create a separate page for each location if you advertise jobs in multiple places
- include employment time ‘full-time’ or ‘part-time’
- include minimum education and experience requirements
- specify what industry sector the job is in
- say what the required skills and qualifications are
- clearly define responsibilities that a successful candidate will have
- include a job title
Candidates looking for jobs are likely to use keywords related to these things so if you want more people to come across your job ad, make sure to cover all these areas. When you’re thinking of a job title or writing a description of the advertised position, think about words that candidates are likely to use.
- Invest in content marketing
Content marketing helps you create content that will specifically target your desired audience, so here the new healthcare workers. This content can have many forms, for example, articles, videos, or infographics, all of which cover topics that might be of interest to the candidates you want to attract. Once people are drawn to the content and end up on your website, they might also check out the career’s page and apply. Content marketing allows you to create content that talented candidates will engage with.
How to start with recruitment marketing?
The first thing you need to do is define your goals. A few questions that you can ask yourself are:
- Are you trying to find someone for one specific role?
- Are you trying to make your company’s name known?
- Are you trying to attract multiple job candidates?
- Are you trying to build your social media presence?
Thinking of what exactly you’re trying to achieve before you actually begin will help you only spend time and money on recruitment marketing tools that will actually help you reach your goals.
What to consider when creating a recruitment marketing strategy?
In order for your recruitment marketing campaign to be successful, you need to consider a number of things, including:
| target market | how many people working for the healthcare system are there in your area how many of them are potentially looking for employment |
| target market requirements | what language you need to use what application process is the most suitable what information the candidates need |
| competitors | how many organisations similar to yours are there in the area what makes you better than your competitors |
| cost | how much will the marketing campaign cost what tools will be the most effective |
Marketing strategy ideas
As a healthcare organisation, some advertising tools that can help you attract job candidates both online and in your local area are:
- social media platforms
- ads in newspapers
- flyers
- events at colleges and universities
- posters
- Facebook and Instagram adverts
- face to face recruitment events
If you use both kinds of advertising you can be sure that you will target a high number of people. Nowadays, a lot of people look for jobs online, but it’s still a great idea to reach out to them in person to build a stronger relationship and show them you are trustworthy.