In recent years recruitment marketing has been becoming a very popular trend. It can help you find qualified candidates. Thanks to recruitment marketing you can also retain these individuals and quickly see how your company grows thanks to their expertise.
What is recruitment marketing?
Recruitment marketing refers to using marketing strategies to attract potential employees. Thanks to the practices used in recruitment marketing, employers can show employees why it is worth working for them.
When people look for jobs they search for opportunities online, scroll social media, and read reviews former employees left about the company. This way they become aware of various employers and their offers. What they see online, can affect their decision whether or not to apply for a certain job.
Recruitment marketing uses a set of skills and practices that include:
- branding
- messaging
- social media development and management
- SEO
- emailing
- AI.
Thanks to recruitment marketing the company can present a friendly, professional, and attractive image that will show potential employees that it’s a great place to work. Recruitment marketing will help you build a brand that will attract the best, most qualified candidates.
Strategies used by recruitment marketing
There are many ways to show candidates how amazing your company is. The most common practices used by Recruitment marketing include:
| strategy | what does it involve |
| Content marketing | webinars infographics videos about the company blogs |
| Job postings | including SEO in job openings posting job openings on various websites making ads optimised for mobiles and tablets |
| Career site | making it look attractive and informative optimising it for mobile devices putting all job openings at your company in one place |
| Email nurturing | personalised emails checking response rates engaging with messages |
| Social media management | building a social media presence interacting with candidates on social media |
| Referral programme | encouraging your current employees to promote your company offering incentives for bringing new employees |
| Recruiting events | career fairs networking events |
| Displays and ads | advertising your company making people aware of who you are and what your mission is |
Why recruitment marketing is better than regular recruiting
Recruitment marketing is a recent phenomenon. The key difference between it and traditional recruiting is that recruitment marketers do not directly fill in job openings. They help companies create a brand that will attract candidates, but the companies can review all the applications themselves and choose those who are most suitable for the role. Thanks to recruitment marketers companies get more applicants and can fill jobs faster and easier.
In traditional recruitment, one particular job is advertised on multiple platforms in hopes of finding someone who will be good at it. In recruitment marketing, on the other hand, an employer is making themselves known so that people find them prestigious and want to work for them specifically, rather than just looking for any job that will accept them.
In simple terms, the difference between traditional recruitment and recruitment marketing is:
| goal | |
| Traditional recruitment | job advertising |
| Recruitment marketing | talent attraction |
What does a Recruitment Marketer do?
The position of Recruitment Marketer is constantly evolving. The responsibilities they might have also vary depending on the type of the company and its needs. Nevertheless, most Recruitment Marketers are responsible for:
- Developing the company’s brand.
- Managing employer’s career website.
- Engaging with potential employees.
- Building brand awareness.
- Maintaining a good image and reputation of the company.
- Developing recruitment strategies.
- Attracting top talents.
- Organising recruitment events.
- Getting in touch and building partnerships with recruitment agencies.
- Deciding on advertising strategies.
The importance of good website
Your website is the first thing customers and potential employees see when they look up your company online. Recruitment marketers can help you design your website so that it looks professional and informative. They can also help you include SEO, which is extremely important and can help you increase traffic to your website.
A good website needs to be user-friendly so that people can quickly find the information they’re looking for. The website also has to explain exactly who you are and what your company does so that people and potential employees know you’re trustworthy.
Benefits of recruitment marketing
Hiring a recruitment marketer can be very beneficial for your business and can affect how well the company performs. The main reasons why more and more companies decide to use the help of recruitment marketers are:
- Strong employer branding
Being able to convey what the mission of the company is is extremely important. In order to make people want to work for us, we need to let them know what we do and why we are good at it. Branding should be one of the most important investment policies of each business. Without good branding, our services will not look appealing to others.
- Lower hiring costs
If you don’t have a clear idea about how to attract potential employees, you will waste a lot of money on ineffective advertising campaigns. Recruitment marketers are specialists in attracting talents. If you use their services, you can be sure that the strategies they implement will be successful.
- High quality of candidates
Thanks to recruitment marketing, you will not have to actively look for employees. They will come to you because they will want to work for you specifically. They will see working for you as a great opportunity so they will put a lot of effort into their application and, if they are accepted, into their work. The goal of recruitment marketing is to attract the most qualified applicants.
- Higher visibility of your company
Thanks to recruitment marketing, your presence online, particularly on social media will increase. Many employers overlook the importance of social media but engaging with potential employees there is the best way to get their attention. Your online presence can really affect how well your company performs. Recruitment marketing can help you reach as many people as possible and encourage them to engage with your content.
- More job applications
Receiving more job applications is often considered to be the biggest benefit that comes from recruitment marketing. The message of your company will be shared on so many different platforms and will reach so many people that more candidates will apply when they see that you’re hiring. Even though not all of these candidates will be a good fit for the job, you will have a higher chance of finding someone who will be a good match.