Social Media Marketing Quotes

The interesting thread that holds these quotes together seems to be the overall contempt for the medium they are utilising. The overall rhetoric seems to be that those who lead social media see it as a way that they can lose themselves and distract from the task at hand – even if the task at hand is social media! This potentially speaks to the personal anxieties of those at the top; obsession with productive use of time is more prevalent in 2021 Silicon Valley than Botox. Most content creators seem to be pushing for their followers to become more invested in their own produce. Essentially, the consumer will care if the creator cares, and social media is the hammer, not the wall or the nail.

  • “Lead people with what they want. – Lead with what they’ve already said. – Lead people from where they’re at. – Lead them with the things that concern them.” – Sandi Krakowski
  • “Think like a publisher, not a marketer.” – David Meerman Scott
  • “Transparency may be the most disruptive and far-reaching innovation to come out of social media.” – Paul Gillin
  • “I use social media as an idea generator, trend mapper and strategic compass for all of our online business ventures.” – Paul Barron
  • “The first rule of social media is that everything changes all the time. What won’t change is the community’s desire to network.” – Kami Huyse
  • “Influence is NOT Popularity!” – Brian Solis
  • “Social media allows big companies to act small again” – Jay Baer
  • “People want to do business with you because you help them get what they want. They don’t do business with you to help you get what you want.” – Don Crowther 
  • “Engage, Enlighten, Encourage and especially…just be yourself! Social media is a community effort, everyone is an asset.” – Susan Cooper 
  • “Word-of-mouth marketing isn’t about giving customers talking points, as if they were brand spokespeople. It’s about delivering an exceptional customer experience that makes customers want to recommend you.” – Deborah Eastman
  • “Pushing a company agenda on social media is like throwing water balloons at a porcupine.” – Erik Qualman
  • “We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.” –  Pierre Omidyar
  • “Going viral is not an outcome; it’s a happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity.” – Lori Taylor 
  • “A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” – Scott Cook
  • “Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.” – Erik Qualman 
  • “Everyone starts out with nobody listening to them and nobody to listen to. How and who you add determines what Twitter will become for you.” – Laura Fitton 
  • “Humility, gentleness, and helpfulness go so much further and open doors you cannot imagine. Think from a higher level and try to see beyond today. Some hard work and insight will bring you to paths that will reward you so highly, it’ll make the little inconvenience you incurred so worth it.” – Ann Tran 
  • “Content Doesn’t Win. Optimized Content Wins” – Liana Evans
  • “Social media is just a buzzword until you come up with a plan.” – Felicia Lin 
  • “Your value doesn’t decrease based on someone’s inability to see your worth” – Ted Rubin 
  • “When you lose followers because of where you stand – you strengthen your tribe.” – Glen Gilmore 
  • “Trustworthy content has a balanced point of view. It asks and answers the right questions. It doesn’t love itself. It tries to inform and educate.” – Steve Farnsworth 
  • “Content marketing is a commitment, not a campaign.” – Jon Buscall
  • “Legendary service is one of the criteria that sets one company apart from its competitors. It’s the mark of a truly authentic company – you just can’t fake caring!” – Kim Garst 
  • “Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
  • “Social media will help you build up loyalty of your current customers to the point that they will willingly, and for free, tell others about you.” – Bonnie Sainsbury 
  • “You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.” – David Meerman Scott
  • “When we are sharing stories to create bonds with other like-minded people, we want to give them social currency with the highest pass-on value we can.” – Jay Oatway 
  • “Content-based marketing gets repeated in social media and increases word-of-mouth mentions; it’s the best way to gather buzz about a product.” – Marsha Collier 
  • “LinkedIn is a channel to increase, not a tool to replace, your networking efforts, and it is an excellent vehicle to facilitate some facets of your marketing and business strategies.” – Viveka vonRosen 
  • “If content is king, then conversion is queen.” – John Munsell
  • “We don’t have a choice on whether we do social media, the question is how well we do it.” – Erik Qualman
  • “Create content that teaches.” – Neil Patel 
  • “Social media is not only more cost-effective than advertising, but it also offers great opportunities for innovative engagement with your customers.” – Richard Branson 
  • “The good deal right now are the seven platforms that live on this [phone].” – Gary Vaynerchuk 
  • “I’m having fun. I’m being myself. I’m doing what I love. That’s all that matters.” – James Charles 
  • “Social media doesn’t fix anything; it just amplifies things.” – Scott Stratten 
  • “When you’ve got 5 minutes to fill, Twitter is a great way to fill 35 minutes.” – by Matt Cutts
  • “Twitter is not a technology, it’s a conversation – and it’s happening with or without you.” – Charlene Li
  • “The best way to engage honestly with the marketplace via Twitter is to never use the words ‘engage,’ ‘honestly’ or ‘marketplace.’” – by Jeffrey Zeldman
  • “99% [of my Twitter feed] is links, but 1% is me responding and 1% of a big number is a big number.” – by Guy Kawasaki
  • “LinkedIn is a channel to increase, not a tool to replace, your networking efforts, and it is an excellent vehicle to facilitate some facets of your marketing and business strategies.” – by Viveka von Rosen
  • “One of the great things about LinkedIn is it isn’t the same kind of networking that happens at conventions, where you’re wearing a name tag, trying to meet strangers, and awkwardly attempting to make small talk. LinkedIn is networking without the pressure.” – Melanie Pinola
  • “Join LinkedIn groups. You are 70% more likely to get an appointment with someone on an unexpected sale call if you cite a common LinkedIn group than if you don’t.” – by Amanda Johns Vaden
  • “Active participation on LinkedIn is the best way to say ‘Look at me!’ without saying ‘Look at me!’” – by Bobby Darnell
  • “Importantly, companies are using social media to do things that go way beyond just chatting up existing customers on Facebook. Sales departments use social to nurture leads and close sales. HR posts job openings and vets applicants. Community and support squads mine networks, social media blogs, and forums with deep listening tools.” – by Ryan Holmes
  • “The best Facebook ads look and feel as relevant and timely in your News Feed as the posts you see from your friends.” – by Mari Smith
  • “Incorporate easy email marketing strategies with your Facebook efforts to see bigger results (aka profits!).” – by Amy Porterfield
  • “Think about what people are doing on Facebook today. They’re keeping up with their friends and family, but they’re also building an image and identity for themselves, which in a sense is their brand. They’re connecting with the audience that they want to connect to. It’s almost a disadvantage if you’re not on it now.” – by Mark Zuckerberg
  • “People want to go on the Internet and check out their friends so why not build a website that offers that? Friends, pictures, profiles, whatever you can visit, browse around, maybe it’s someone you just met at a party. I’m not talking about a dating site. I’m talking about taking the entire social experience of college and putting it online.” – Jesse Eisenberg as Mark Zuckerberg in The Social Network
  • “It’s a dialogue, not a monologue, and some people don’t understand that. Social media is more like a telephone than a television.” – Amy Jo Martin, Author of Renegades Write The Rules
  • “We get to live in a time that we get to use social media as a tool. It’s not just a face on a piece of paper, and that’s what makes you someone’s favorite model. We can have a very similar sense of humor as someone, and that’s why we’re their favorite model, or our personal style, off the runway, is why we’re their favorite.” – Gigi Hadid, Fashion Model
  • “I’m very active on social media and see the huge impact it has on engaging with fans and being able to have a voice.” – Stephen Curry, Professional Basketball Player
  • “A lot of people who are ‘social media’ stars aren’t considered to be ‘real’ stars, and people underestimate the amount of work it takes to edit and upload a video every single day and document your life like that.” – Shawn Mendes, Singer
  • “Don’t use social media to impress people; use it to impact people.” – Dave Willis, Author and Speaker
  • “Get in where you fit in and then focus on that platform.” – John Lawson, Best-Selling Author and Speaker
  • “You don’t need a corporation or a marketing company to brand you now: you can do it yourself. You can establish who you are with a social media following.” – Ray Allen, Professional Basketball Player
  • “A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” – Scott Cook, Co-Founder of Intuit
  • “When I hear people debate the ROI of social media? It makes me remember why so many businesses fail. Most businesses are not playing the marathon. They’re playing the sprint. They’re not worried about lifetime value and retention. They’re worried about short-term goals.” – Gary Vaynerchuk, CEO of VaynerMedia
  • “A large social-media presence is important because it’s one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears.” – Guy Kawasaki, Chief Evangelist, Canva
  • “Facebook is a discovery model platform. Its primary goal is to make the audience happy. So you’ll only get ROI if you create quality content for your audience.” – Kelly Hendrickson, Facebook Lead at HubSpot
  • ‘Instead of getting discouraged when a promising tweet doesn’t rack up the likes and retweets, pay attention to the clicks and check how long people stay on the page after coming from social. If your post is generating strong engagement, don’t worry so much about the superficial stats.” – Tallie Gabriel, Producer at Unthinkable Media
  • “When pitching to press outlets, you need to help drive traffic through social to make it worth the effort of PR professionals. In addition to traditional outlets, publications are now generating traffic from native content within social platforms. So if you want to engage with members of the press and PR professionals today, you need to analyze their social media pages to learn what kind of content they’re sharing — before pitching.” – Ryan Bonnici, CMO at G2Crowd
  • “When it comes to social media marketing, you don’t have to post 3 times a day. It’s never about how often you post but the quality of your content.” – Janet Benson Amarhavwie, Social Media Manager
  • “You have to stop doing what everyone else is doing. Listen to your gut, go in a new direction, do something you’ve never done before. Learn from the best. Success is yours if you go in your own direction.” – Amanda Weinraub, Business Owner, Social Media Manager, Web Designer
  • “What happens on social media stays on Google forever.”
  • “Being famous on Instagram is basically the same thing as being rich on Monopoly.”
  • “I do not have a fake social media personality. I am genuinely this ridiculous in real life.”
  • “Tumblr is currently the only social media network that your parents haven’t ruined.”
  • “I log off because I’m bored. I log back on in five minutes because I’m bored.”
  • “For every action, there is an equal and opposite reaction, plus a social media overreaction.”
  • “Thank God for Facebook or I’d have to call 598 people and tell them how far I ran today.”
  • “Social media creates communities, not markets.” –Don Schultz
  • “Content is fire. Social media is gasoline.” –Jay Baer
  • “Social media is just a buzzword until you come up with a plan.” – Unknown
  • “Social media will help you build up loyalty of your current customers to the point that they will willingly, and for free, tell others about you.” – Bonnie Sainsbury 
  • ‘“Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them and they may come and stay.”’ – Seth Godin
  • “A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” – Scott Cook
  • “If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” – Jeff Bezos
  • “Everyone starts out with nobody listening to them and nobody to listen to. How and who you add determines what Twitter will become for you.” – Laura Fitton 
  • “When we are sharing stories to create bonds with other like-minded people, we want to give them social currency with the highest pass-on value we can.” – Jay Oatwa 
  • “You can never go wrong by investing in communities and the human beings within them.” –Pam Moore
  • “Social media is not a media. The key is to listen, engage, and build relationships.” — David Alston, author
  • “Social media is the ultimate equaliser. It gives a voice and a platform to anyone willing to engage.” — Amy Jo Martin, Founder and CEO of Digital Royalty
  • “Social marketing eliminates the middlemen, providing brands the unique opportunity to have a direct relationship with their customers.” — Bryan Weiner, CEO, Comscore
  • “You don’t need a corporation or a marketing company to brand you now: you can do it yourself. You can establish who you are with a social media following.” — Ray Allen, former American professional basketball player
  • “Social media will help you build up loyalty of your current customers to the point that they will willingly, and for free, tell others about you.” — Bonnie Sainsbury, Founder and CEO of Social Media Smarter
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  • “Social media is about sociology and psychology more than technology.” — Brian Solis, digital analyst, author, keynote speaker
  • “Social Media can provide a conversational extension to a B2B company’s nurturing programs. Social Media gives us the opportunity to humanise our communications and make our companies more approachable.” — Ardath Albee, CEO & B2B marketing strategist, marketinginteractions.com
  • “Search is about figuring out what people are looking for when they enter keywords into their favorite search engine. Social media is what people are actually saying to each other; they’re telling us what they’re looking for. We, as marketers, should be able to fit it all together pretty nicely.” — Norm Elrod, Digital Media Consultant, joblessandless.com
  • “Social media creates communities, not markets.” — Don Schultz, marketing pioneer
  • “Social media is a contact sport.” — Margaret Molloy, CMO of SiegelGale
  • “Social Media puts the “public” into PR and the “market” into marketing.” — Chris Brogan, President of New Marketing Labs, Chrisbrogan.com
  • “Just as you don’t need to be on every single TV channel, I don’t believe a brand needs to be on every single social media in one big way.” — Shiv Singh, CMO Eargo, author, speaker
  • “Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo or update your status, you are contributing to your own digital footprints and personal brand.” — Amy Jo Martin, Founder and CEO of Digital Royalty
  • “Social media isn’t the end-all-be-all, but it offers marketers unparalleled opportunity to participate in relevant ways. It also provides a launch-pad for other marketing tactics. Social media is not an island. It’s a high-power engine on the larger marketing ship.” — Matt Dickman, Vice President and head of digital communications, Comcast Corporation
  • “Social media is here. It’s not going away; not a passing fad. Be where your customers are: in social media “- Lori Ruff, speaker, author.
  • “How do you know your content is relevant? Increased social traffic, engagement & quality leads.” — Jason Miller, communications strategist and political manager
  • “Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.” — Seth Godin, sethgodin.com
  • “Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.” — Matt Goulart, Founder, Ignite Digital
  • “When creating a social media campaign, make sure you know your audience well.” — Liz Azyan, author and social media expert
  • “The qualities that make Twitter seem insane and half-baked are what makes it so powerful.” — Jonathan Zittrain, Professor of Law at Harvard
  • “Why are we trying to measure social media like a traditional channel, anyway? Social media touches every facet of business and is more an extension of good business ethics.” — Erik Qualmann, author and motivational Speaker
  • “The beauty of social media is that it will point out your company’s flaws; the key questions is how quickly you address these flaws.” — Erik Qualmann, author and motivational speaker
  • “With social media so prevalent we are all EXTREMELY visible. Your prospective clients, your peers and your competition can drill as deep as they wish searching, reading and gathering information online about you and posted by you without you ever knowing who’s searching. Depending on what they find, your prospects may choose to do business with you or not.” — Mari Smith, Facebook marketing expert, social media influencer, speaker, and author
  • “I get a 100% email open rate,’ said nobody ever. All the more reason to place Facebook ads targeting your own email list.” — Mari Smith, Facebook marketing expert, social media influencer, speaker, and author
  • “Social media success formula: Content + Engagement + Conversion. Rinse. Repeat.” — Mari Smith, Facebook marketing expert, social media influencer, speaker, and author
  • “You are what you tweet.” — Alex Tew, Founder & CEO of Calm
  • “In Social Media, the “squeaky wheel” gets the oil. You have to put yourself out there, to find people who will relate or even debate with you, depending on what you are looking for.” — Jessica Northey, Multimedia personality and digital consultant
  • “You can’t tiptoe into social media. You have to jump into the pool. People have a natural fear of it. But the scary part is not being there. Your customer is already there.” — Dave Saunders, Founder madisonmain.com
  • “A large social-media presence is important because it’s one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears.” — Guy Takeo Kawasaki, marketing specialist, author, and Silicon Valley venture capitalist
  • “Right now, with social networks and other tools on the Internet, all of these 500 million people have a way to say what they’re thinking and have their voice be heard.” — Mark Zuckerberg, Co-founder and CEO of Facebook
  • “The next time you hear a social media myth, question it. Ask for the proof and ask out loud. “— Dan Zarrella, social media scientist and author
  • “Sell-sell-sell sales methods simply do not work on social media unless you are a major brand, and even then, they are discovering that this is less and less effective every day.” — Kim Garst, CEO at KG Enterprises
  • “The way you treat your users or customers, and how you personally present yourself through social media, is a way to differentiate yourself from your competitors.” — Alexis Ohanian, Reddit Cofounder 
  • “The goal of social media is to turn customers into your personal evangelist.” — Shane Barker, ShaneBarker.com
  • “There’s the good and the bad aspects to social media. What I do find great is how much social media has changed businesses and the way they structure their marketing.” — Danielle Louise Moinet, American professional wrestler, model, actress, and former American football player.
  • “When I hear people debate the ROI of social media? It makes me remember why so many businesses fail. Most businesses are not playing the marathon. They’re playing the sprint. They’re not worried about lifetime value and retention. They’re worried about short-term goals.” — Gary Vaynerchuk, CEO of VaynerMedia, and author
  • “Social media requires that business leaders start thinking like small-town shop owners. This means taking the long view and avoiding short-term benchmarks to gauge progress. It means allowing the personality, heart and soul of the people who run all levels of the business to show. And doing their utmost to shape word of mouth by treating each customer as though he or she were the most important customer in the world.” — Gary Vaynerchuk, CEO of VaynerMedia, and author
  • “By monitoring the activity taking place on social networks, retailers can amplify successful marketing and sales strategies and avoid weak tactics which can later be tied back to organizational objectives.” — Ryan Holmes, Founder and CEO of Hootsuite
  • “Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence.” — Sean Gardner, digital marketer, keynote speaker, A.I. specialist, and author
  • “For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.” — Simon Mainwaring, brand futurist, global keynote speaker, and author
  • Too many brands treat social media as a one way, broadcast channel, rather than a two-way dialogue through which emotional storytelling can be transferred. Simon Mainwaring, brand futurist, global keynote speaker, and author
  • “The best advice for anyone trying to grow on social media is to be real and to be consistent. People will connect more with you if you stay true to yourself and who you are. Create a schedule where you have a balance of pictures and videos that people will love. Just have fun with it and don’t be afraid to take risks.” — Lele Pons, Venezuelan-American artist and social media creator
  • “Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They’re only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar.” — Alexis Ohanian, Co-Founder, Reddit