| Type Of Marketing | Benefits |
| Blogs | Blogs can provide a huge boost to search engine optimisation, giving businesses a great opportunity to add in keywords that customers are likely to search. Blogs are proven to generate more traffic, along with receiving a higher rating on search engines, increasing the likelihood of customers clicking on your website. You can also build a relationship with customers; a good blog can be engaging and leave people wanting to read more and be excited about the next post. |
| eBooks | eBooks are an inexpensive and efficient method of content marketing. They can add credibility to your business, building trust with your customers. Anyone can create a blog, only people with experience in the specific genre can create an eBook. eBooks are a creative tool and add more detail than blog posts. You can also use content from previous blog posts to make up parts of an eBook. |
| Videos | Customers love videos because they are easy to follow and don’t require much effort. You can get creative with videos and the possibilities are endless. Creating niche content can make you stand out from the crowd of competitors too. They’re easy to access and if you make them engaging and entertaining, they can be one of the best ways to generate traffic. Videos are the current strategy taking over the business world, just look at the views that YouTube is bringing in. |
| Podcasts | The podcast industry is in the early stages of becoming overloaded with creators. Finding a niche now, could be a great opportunity to gain an audience before others take your spot. The great feature about podcasts is that they can be listened to anywhere, it doesn’t require sitting in front of a screen to watch or read. Podcasts can be listened to whilst you’re on the go, out walking, driving and many other places you couldn’t watch a video. |
| Website Infographics | Website infographics are great for creating brand awareness. Adding your company logo and font scheme can create familiarity with your brand, making the business more credible and memorable. They’re also easy to read when designed well, making it more likely to be viewed than a blog post or eBook. You can fit a tonne of information into an infographic in a small space, rather than a long-worded blog post. |
| FAQ | Another great way to boost search engine optimisation is through FAQs on a webpage. Also, it can create trust with customers, if they have questions, they can simply be answered on your webpage, rather than them having to reach out to a contact centre. Using keywords may also leave your website more likely to be found as a Google snippet, the new place to find quick answers about anything. |
| Media Kit | The most important factor when thinking about creating a media kit is to remember they are a great way to attract new customers. When people see the information on your media kit, you may grab their attention in a way that might surprise you. It will also improve customers confidence, making you look more professional and well established. |
| Case Studies | Case studies give us a view from the other side, from the customer. You can’t get this view from blog posts, but a well-documented case study is a great way to improve brand confidence and recognition. It shows a successful company with a history of good business. |
AlfaEnergy
Blog
https://blog.alfaenergygroup.com/
AlfaEnergy’s blog posts are a good start, with lots of areas and topics covered, along with essay-based content. They could improve by making some of their blog posts less wordy, tailored to different audiences. Their estimated monthly average is 1 post per month, which is a lot lower than top companies.
eBooks
None available.
Videos
https://www.youtube.com/channel/UCgS_K3gCbMxxbhqGhnYX16Q/videos
AlfaEnergy seems to be on top of its video marketing. With a post a week on average, keeping a track of the energy industry. They have a tick from us.
Podcasts
None available.
Website Infographics
Their website visual content requires a huge upgrade. Stock photos of wind turbines and laptops isn’t enough. They are missing out on a great way to build brand reputation here.
FAQ
Unlike the other companies listed, Alfa Energy has an FAQ page. It could use some more keyword questions to boost its SEO score more.
Media Kit
None available.
Case Studies
Their case studies are another good example of marketing. It is organised, as well as a theme that suits their brand.
| What They Done Well | What They Need To Improve On |
| Range of blog topics. Consistent video strategy. FAQ page. | Adding other features, podcast etc. Improve visual content. Increase blog post frequency. |
Monarch
Blogs
Monarch also has blog posts on their website. They are posted frequently, usually 1-2 times per week. However, the quality is poor, using weak photos and the page is hard to use. The content is easy to read, but it needs a huge overhaul.
eBooks
Their eBooks are an improvement in comparison to their blog posts. They are of good quality, colourful and informative to readers. They are downloadable too which is a bonus.
Videos
Monarch’s videos are average. Only promotional videos are listed and one that discusses the impact of Brexit. They could use a plan to improve their video marketing.
Podcasts
None available.
Website Infographics
The visual content on Monarch’s website is also poor. The links on the photos do not work.
FAQ
None available.
Media Kit
None available.
Case Studies
None available.
| What They Done Well | What They Need To Improve On |
| Great eBooks. Blog post frequency is good. | Lots of content marketing missing. Visual content needs addressing. Blog posts in need of attention. |
BizUtilitiesUK
Blogs
BizUtilitiesUK has a strange upload schedule, with one post in January, but none since July. The content is quite dry, with stock photos used. Their content needs to be more engaging.
eBooks
None available.
Videos
None available.
Podcasts
None available.
Website Infographics
In comparison to the other companies, BizUtilitiesUK have the best visual content. Good infographics used.
FAQ
None available.
Media Kit
None available.
Case Studies
None available.
| What They Done Well | What They Need To Improve On |
| Good infographics. | Lots of content marketing not available. In comparison to other companies, they have the least marketing. Blog posts need to be more engaging. Blog post frequency needs improving. |
How Could Niccolo Marketing Help TPI’s And Brokers Market Themselves Better?
As you can see from the selected TPI’s and brokers listed, many of the recommended marketing strategies have not been utilised. This is leaving open a huge opportunity for other businesses to promote their products and improve their traffic.
These companies could use a marketing plan from an established company like Niccolo Marketing to help them improve their traffic and to promote their brand. The specialists at Niccolo Marketing would start by seeing what areas could be improved on and new methods of marketing that could be added.
There are marketing methods these companies may not have thought about that could be recommended, giving them an advantage over the competition and building a customer base that is more confident in their product. A well-rounded marketing plan would be a good idea for these companies listed and most other TPI’s and brokers.