Having a good website is very important for the growth of your business as it is often the first thing people see when they look up the name of your company. You need to make sure that all the information is easy to find and that the website looks appealing and is easy to navigate. Finally, you should always optimise SEO to increase your visibility in search engines.
Here we explain how you can create a website that is not only easy to navigate but also SEO-friendly.
Tips for easy website navigation
Website navigation refers to how an user interacts with a website, its links and sections. Good website navigation uses a language that is easy to understand and ensures that links to important pages are easy to find. It also uses a design that makes viewers stay on the website longer.
Rules you need to follow when creating an easy navigation of your website are:
- Your website is clear and various sections are separated from the main content
- Your website design is consistent
- All important information is easy to find on your website.
The key to creating a successful website is keeping it simple. If you try to offer too many choices and combine several design ideas, you might make it look confusing. This can also affect your website’s performance on Google as too many drop-down menus make it difficult for search engines to identify your subpages.
How to make my website SEO-friendly
Optimising SEO on your website is crucial to your website being easy to find in search engines. To make your website SEO-friendly, follow these tips:
- Plan website design carefully before you launch it
- Remember what the company’s brand standards are
- Be creative and original
- Avoid offering too many options and drop-down menus
- Tailor experience for website visitors
- Test the website navigation to identify any problems.
If you follow these simple rules, your website will not only have a clear design but it will also perform well in terms of SEO. Thanks to that, you will quickly see increased traffic to your website and better user engagement.
Connection between website navigation and user experience
User experience refers to how a person who visits a website perceives its usability and design. As a business owner, you want to make sure that everyone who visits your company’s website has as good a user experience as possible.
To optimise user experience, you need to focus on the following aspects of web design:
- Fonts
- Colours
- Images
- Headlines
- CTAs (prompts getting visitors to do something specific, for example, click on a link)
- Visibility of contact information
- Page load time
- Overall design.
Making your website pretty is not the only thing that matters. You have to make sure that visitors can quickly move from one page to another and that they can easily find information such as your products and services, or contact details.
If you do not have a clear website or if your website takes a long time to load, visitors might get discouraged and exit it. Consequently, a poorly designed website can lead to you losing potential and existing customers.
Cold Leads vs Warm Leads vs Hot Leads
Leads are where each sale starts. When reading about leads, you might see terms like ‘cold, warm, or hot leads.’ But what is the difference?
Understanding various types of leads in marketing is important but can be confusing.
Luckily, here we explain everything you need to know.
Different types of leads explained
| Cold Lead | Warm Lead | Hot Lead |
| Show little to no interest in your brandYou might only have their contact detailsYou do not know much about them | Showed interest in your brand or productsRequested more information about your servicesExpressed willingness to be contacted by you | Are highly interested in your productWant to enter in direct contact with your sales representativesKnow a lot about your brand and products |
So, when you identify a cold lead, for example, after finding someone’s email address online, you need to warm them up. If you reach out to them and they show some interest in what you offer, they will turn into a warm lead. Finally, if they have a genuine desire to purchase your products or services, they will become a hot lead.
How to nurture warm leads
Hot leads are the best because they typically represent people who are ready to buy your product. But warm leads are good for your business too, you just need to nurture them a bit to convince them about the benefits of purchasing what you offer. Here are a few ways to nurture warm leads:
- Make sure to respond quickly
If a warm lead reaches out with some sort of inquiry and wants to find out more about your products and services, make sure to respond as soon as possible. If you wait too long, they might lose interest in the meantime. Or, your competitor might be faster in replying and they might make a purchase from them.
- Give free samples and demos
To keep potential customers interested and to engage with them, you should offer them product demos. This way they can try out a certain product or services, which might make them more inclined to buy them.
- Share positive customer reviews
By showing warm leads how much other people are satisfied with your product or services, you can convince them that investing money will pay off.
How to get more hot leads
As hot leads mean ready to buy clients, they are the most sought-after. Getting them is not easy but it is doable. And the best way to get more hot leads is through referrals.
If people who are already using your product or services recommend them to their friends, you might get hot leads with practically no effort. Of course, you have to offer certain incentives to your existing clients to encourage them to get you new customers. But, once they spark others’ interest in your offering, you will have new people waiting to buy your product.
Hot leads do not require much work as they already know who you are and they come to you specifically to purchase something.
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