On-site messaging is a sales tactic used to show the visitors of your website a certain message when they view your homepage or a specific landing page. This message typically contains information about the website or informs the visitors about deals, promo codes, or discounts. Thanks to on-site messaging you can improve customer engagement and boost sales. Here we explain in more detail what on-site messaging is and why it matters.
What exactly is on-site messaging?
On-site messaging refers to pop up windows that a visitor sees when they open your website. The purpose of these messages is to encourage the visitor to check out certain deals and promotions you have and to engage with your website’s content. By adding on-site messaging to your page, you can:
- Promote certain content
- Let visitors know what promotions you have available
- Share news
- Inform visitors about certain changes
- Collect new leads
- Encourage visitors to purchase certain products.
You have most certainly seen a lot of examples of on-site messaging without even realising what it really was. Think about how many times you opened an online page and saw a pop up window saying that you can use a certain code and get a discount – these messages are on-site messaging.
There are several types of on-site messages. When creating one, you can choose from:
- Pop-up boxes – located in the center of the page
- Sidebars – located on the right or left
- Banner – located on top or in the bottom of the page
- Fullscreen – similar to pop up boxes but they fill an entire page.
Which one you should choose depends on what information you want customers to see. It also depends on the design of your website.
How to create an on-site message
Creating an on-site message is not difficult. There is plenty of softwares available online that can help you add an on-site message to your page. Then you need to choose a template, customise it, and decide on what text the pop-up message will feature. You can be creative when adding the text. Make sure it catches the viewer’s attention and encourages them to complete a certain action such as checking out a promotion you offer or purchasing a certain discounted product. Your pop-up message should include a call to action to indicate what the viewer is intended to do after seeing the message.
Examples of on-site messages are:
- Sign up now for 10% off
- Use this promo code to get 15% discount
- Buy one product, get one free
- Sign up to our newsletter and get 15% off your next purchase
- Only this week 50% off for our latest collection.
Of course, the text of the message varies depending on what products and services your company offers.
What are the benefits of on-site messaging?
The main advantages of on-site messages are increased engagement and more sales. By delivering personalised messages with updates from your website and exclusive offers, you are encouraging visitors to check out your products and purchase them. If you offer them a discount, they might also have an incentive to buy more than one item. Also, your pop-up message can say that, for example, they will get a discount if they sign up to a newsletter. This way you will improve their engagement and will get their contact information that you can later use to send out promotions and news from the industry.
Another benefit of using on-site messaging is that, thanks to it, people spend more time on your website. When they get content recommendations in the form of pop up messages, they are more likely to spend more time browsing your page.
Finally, thanks to on-site messages, you can grow your email subscriber list and expand your clientbase. This can translate to increased sales in the future.
How a mini course can help your business grow
As a business owner, you are probably always looking for ways to improve sales and engage more with your clients. A great way to do it is creating a mini course that you can, for example, share via email. Thanks to a mini course, you can share industry knowledge with your customers and interest them in your products.
What is a mini course?
A mini course is a short online course that typically only takes a few hours to complete. You should aim to make your mini course take no longer than 2 or 3 hours so as not to lose your clients’ attention before they complete it.
The content of a mini course depends on the industry that the creator specialises in. When looking at the energy industry, for example, one can make a mini course explaining who are the main actors operating on the market. Or, taking an example of marketing, one can prepare a mini course focusing on the most effective marketing strategies or types of advertising.
Why should I create a mini course?
By creating a mini course, you can grow your audience and improve the engagement of your existing clients. By sharing a mini course with people, you get recognition as an industry expert. This, in turn, can lead to increased sales and a more loyal customer base. Thanks to offering a mini course, you can also stand out from your competitors.
Besides, a mini course can help you make money. At first, your courses can be small and free to get people’s interest but, over time, you can start creating more in-depth online courses and charge a fee for them. A mini course can, therefore, become a business within your already established business.
How can I create a mini course
The first step in the process of creating a mini course is choosing a topic. Make sure to choose a topic relevant to what your company offers. Through your course, you should convey your business’s mission.
Once you have a theme, you need to build an email list. You can simply send the course to people who already use your services but you can also try to acquire new clients by looking for contact details of people who might be interested in the course.
Do research. Before you start writing content for the mini course make sure to do a lot of reading. Even though you might be an expert in the field, you need to choose the most relevant information to include in the course.
Once you have an idea of what you want to include, you can outline the content and think of how you will structure the course. Will it be only text? Or maybe you will include videos or graphics too?
The next step is to choose a design. Your mini course should not only be insightful but should also look good to encourage people to keep reading and want to find out more.
Finally, once you complete all these steps you can start sending out your mini course. To further increase engagement, you can ask people for feedback. Good luck!