A newsletter is a tool used by businesses and organisations to share various kinds of information with their clients, prospects, and partners. Typically, the main purpose of a newsletter is to promote a product or service. Nevertheless, depending on your individual goals, your newsletter can serve to, for example, gain new subscribers, increase traffic to your website, or improve the open and click through rates of your email messages.
Creating a newsletter can help you build stronger relationships with your clients and maintain regular communication with them. Thanks to that, you can be sure that they know about new products and services you offer and that they keep up with news from the industry.
No matter what your company specialises in, having your own newsletter can improve the performance of your business and it is essential for branding.
Benefits of having a newsletter
There are numerous benefits associated with creating a newsletter. The main ones include:
- Building an image of your company
- Increasing awareness about products and services you offer
- Establishing yourself as an expert in the industry
- Building relationships with clients and maintaining regular contact with them
- Expanding client-base
- Advertising new products and services
- Sharing expertise
- Keeping in touch with important stakeholders
- Increasing sales.
By sharing content that readers might be interested in, you can trigger higher conversion rates. As Forbes observes, ‘a newsletter opens the door to increase a better understanding and knowledge of your brand and the particular products and services you offer. Advertisements are not enough to reach potential customers, as they have a limited outlook of your products.’
How to start a newsletter
If the benefits sound intriguing and you are starting to consider creating a newsletter, you are probably asking yourself where to start. Here you can find out how to do it in three easy steps.
- Choose an email marketing platform
In theory, you can just keep email addresses of people you want to reach in a spreadsheet and send all the emails out manually. Nevertheless, doing it this way requires a lot of time and effort. To make the whole process more straightforward, you should use an email marketing platform that allows you to send high numbers of emails at once to all contacts from your client list. There are many such platforms available online so you should take some time to do research and compare them.
- Build your email list
For your newsletter to be effective, you have to have people to send it to. Make sure that you gather email addresses of people who might actually be interested in your products and updates. Otherwise, if you keep sending emails to contacts who are not relevant, they will just keep ignoring your messages.
- Draft messages
Once you have a list of contacts ready, you can start emailing them. Before you send the first message, make sure to draft it and proofread it. It should be catchy, intriguing, and not too long.
Make your newsletter stand out
Once you complete all the steps and you have everything ready for the launch of your newsletter, you should spend some more time thinking about how to make it stand out. Nowadays, it is common for businesses to resort to newsletters or other forms of email marketing so you have to make sure that your email does not get lost amongst all the messages that your clients receive each day.
Are you wondering how to do it? Firstly, you should include a unique design in your emails. Try to incorporate graphics rather than just text to make your emails more engaging and interesting. Then, you should personalise your messages. No one likes to feel like they were one of hundreds recipients of the same message. Luckily, most email marketing platforms can automatically personalise the emails you send out.
Overall, creating a newsletter is easy, cheap, and effective. If you have not tried it yet, time to change it.
How to use Reddit for business
Reddit is a platform where people can talk about their interests, share news and opinions. It is a collection of forums that cover all kinds of topics. Reddit is driven by conversation and exchanging ideas.
The website is broken up into numerous sections that focus on specific themes. The way Reddit works is that users share links, images, or text on these pages and others can join discussions. While Reddit can be used for amusement or to discuss light topics, it can also serve as a tool used by businesses. Want to find out how? Keep reading!
What is the link between Reddit and ecommerce?
Reddit can be used by companies to promote their online store and advertise their products and services. It is a great way to ask people for their feedback on either products they sell, their website, or other services. Thanks to that, businesses can also encourage and boost sales.
In addition to businesses seeking people’s opinion on their products and talking about their offering, companies can use Reddit to advice potential customers on a variety of business-related topics such as money management.
Finally, Reddit is a great way to connect with businesses’ existing customers to get to know more about their needs and show them that they care about them.
Promoting the business on Reddit
Businesses can also pay for Reddit ads and advertise their products and services this way. This is a quick and effective way to market products on the platform. Reddit is becoming one of the most popular news/social media websites so, if you pay for an ad, you can be sure that thousands of people will see it. Thanks to that, you can expect more people visiting your website and potentially purchasing what you are selling.
Reddit advertising operates on a cost-per-impression (CPM) basis rather than cost-per-click (CPC). That means that you pay a fixed price for an agreed number of ad displays. This pricing model is beneficial because you can know upfront how much money you have to put aside for the campaign.
Hire employees through Reddit
If you are looking to expand your company and onboard new people, you can use Reddit to look for people who live in your area who have certain interests and qualifications. You can also create a post announcing the job opening you have and reach out to people who comment. Even if you are not looking for a contract employee, you can use Reddit to advertise short-term freelance gigs. Reddit is a great way to find people who have a skill that your company needs.
Market research
Finally, even if you do not want to post anything yourself or you do not want to take part in discussions, you can use Reddit to do market research and find out more about what characterises your target audience. By reading people’s conversations, you can get an idea of what the gaps in the local market are and you can come up with products and services that fill these gaps. Moreover, you can find ideas on how to improve your services.