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Understanding what buyer personas are can help you improve the performance of your business. Thanks to them, you can have a better understanding of who your target customers are and have more guidance in your business activities. Do you want to attract high-value visitors and loyal customers? Take a minute to find out more about […]

When it came to preparing our final submission for D&AD, we chose to work together as a wider group to focus on one brief, rather than scattering ideas across multiple avenues. We did feel as though the wide variety of briefs gave the opportunity for creatives to brainstorm from the get go, and originally all

Having a good website is very important for the growth of your business as it is often the first thing people see when they look up the name of your company. You need to make sure that all the information is easy to find and that the website looks appealing and is easy to navigate.

On-site messaging is a sales tactic used to show the visitors of your website a certain message when they view your homepage or a specific landing page. This message typically contains information about the website or informs the visitors about deals, promo codes, or discounts. Thanks to on-site messaging you can improve customer engagement and

Here at Niccolo Marketing, we work in a variety of different sectors from energy to recruitment to news, and when creating content in these areas, it is crucial to us that research is done thoroughly. A common challenge for bloggers, independent authors, copywriters, and other content producers is writing a quality post under a short

This year’s Nudgestock conference took place on the 10th June. The annual festival featured over 24 talks covering a range of thought-provoking themes from a variety of speakers. This year, each talk was colored red, blue, or a light green colour, with red indicating that the talk’s foundation was about ‘trust’ in a time of

For the 10th year in a row, Nudgestock returned to attract an audience of marketers and those interested in the wide range of speakers. The world’s biggest behavioural science festival streamed live for 10-hours straight on June 10th of this year. The event was organised by Ogilvy UK and hosted by the omnipresent Rory Sutherland.

Regardless of what industry you specialise in, blogging can help your business be successful. Thanks to sharing written content online, you can improve your brand awareness, engage with customers more, and even increase your revenue. But, for your blog to do well, you need to know how to tailor content for your target audience. And

The pain of having to make decisions. A painkiller that targets the areas of the brain that is used to make stressful decisions. Making decisions is something I try to avoid. Whether it is choosing an item on a menu, the type of coffee to order at a coffee shop or the Christmas presents to

Blue light induced headaches affect all of us – from gamers, to texters, to workers… Get back to being you, with Blue Right. As I sit here and write this advert, I am all too aware of the pressure building behind my eyes. Eyes beginning to get a little bit more difficult to focus, losing